The term experience economy is new to me. It sounds like a term from economics or marketing or behavioral studies. In the past, I would have described audience experience with terms like aesthetic appreciation or education, but now that account seems too passive. Experience economy broadens the discussion of how and why visitors act as they do in museums. It also recognizes a competitive field where we as cultural producers have to compete for our public, which is always being lured by other kinds of activities – Elisabeth Sussman's words on the entanglement of arts becoming acts that must been seen to be conceived.